Storyboard Idea 2 -

Storyboard 2 - 

After being given feedback I decided to change the idea of our music video in order to make it more appealing for my target audience. I decided to go with a narrative based plot with some performance aspects. 

Feedback - 

The feedback I was given was that the plot seemed very much like a christmas love story and this has nothing to do with the song. I was also told that the video idea seemed too heavily narrative based and did not seem to clearly follow the story the lyrics are telling. This feedback led me to re-think my ideas and re-draft a new storyboard.

Animated Storyboard -

Animated Storyboard First Draft - 

This is the first draft of our animated storyboard based on the second draft of our storyboard. We will use this in our pitch to the class in order to gain more feedback to improve it further. 

Filming Plan -

Filming Plan - 

We have created a filming plan so that all the cast and crew members know where they need to be and when. This will help the filming run smoothly on the days. 

Communication - 

We have been using text messages to communicate with our cast members in order to keep them up to date with the filming plan. This ensures everyones time is used effectively and the filming can be done as quickly as possible.

Second Draft Storyboard -

Second draft of our Storyboard - 

After receiving feedback from our media teacher we edited our storyboard and neatened it up in order to present it to our class in our pitch so that we could gain more feedback in order to improve our end product.

Pitch to Class and Feedback -

Pitch to Class - 

We created this presentation so that we could present our idea to the class and get feedback. This would help us to get a better understanding of whether our idea is clearly understandable and if our final digipak and magazine advert ideas are easy to read and understand. 

Feedback - 

• "The idea for the plot is good and will be effective if carried out well."

• "The idea for the digipak is different to others but works well."

• "I like the idea for the magazine advert as it shows the band making it easily recognisable."

• "The choice of song is good because it has a range of tempos making it more exciting to listen to."

Shotlist -

Shotlist - 

This is our shot list. It contains all the shots we need to get for our music video. It also tells us the duration of the shot and the type of shot it is. It gives a brief description of what is happening in the shot so that we know what we need to film.

First Draft Storyboard -

Storyboard First Draft - 

 This is our first draft for our storyboard of our music video. We showed it to one of our media teachers who gave us feedback in order to improve it. 

The feedback we were given was - 

• Make it clear that the girl was an ex-girlfriend. We could do this by adding a shot of the main character holding a photograph of him and the girl and ripping it up.
• Make the use of drug more ambiguous so that it doesn't cause offence or is seen as unacceptable. We could do this by adding effects to a shot of the male singer during the editing process. This would make it seem as though he is out of it without directly implying he is taking drugs.

Risk Assessment -

Risk Assessment - 

We have created a Risk Assessment in order to ensure the safety of all crew members and actors during filming. 

Casting Research -

Casting Research - 

Main Character/Singer - 

Name: Jack Foster-Lyons
Age: 17
Gender: Male
Reasons for being picked: We picked Jack as he has the looks and personality of the character we have created. He can also play the guitar which is helpful as it will make the music video look more realistic. 
Picture:

Ex-Girlfriend - 

Name: Katy Goodman

Age: 17

Gender: Female

Reasons for being picked: We have chosen Katy to play this role as she has the looks that we envisioned for this character as well as the personality to convincingly play the role. 

Picture: 

Costume and Make-up Research -

Costume and Make-Up Research - 

We have done some research into the type of clothing worn by artists and bands of the indie genre in order to create an effective and realistic music video.

Main Character/Singer - 

Costume - 

Make-Up - 

We will use minimal make-up to make the main character look hungover, tired and depressed. We will do this by using dark eyeshadow below the eyes to make it look like he has bags under his eyes. We will use light foundation and powder to make him look washed out and ill looking. 

Ex- Girlfriend - 

Costume - 

Make-Up - 

We will use lots of make up on the ex-girlfriend. Wearing lots of make-up is typically associated with the female gender. She will have a full face of make-up including foundation, mascara, powder, eyeshadow and highlighter. This will help to portray the fact that she is going out partying and trying to look good in order to attract other guys.

Location Research -

Location Research - 

For our music video we have chosen multiple different location in order to effectively portray the narrative. 

Location 1: Town Centre 

Maidenhead is a large town in the county of Berkshire, England. It lies south-west of the River Thames, but at Maidenhead, the river runs north-south and so the town is on its west bank. The town has a population of just under 75,000 inhabitants. (From Wikipedia) 

We have chosen the high street as one of our locations as it gives the urban feel that many indie music videos have. It also means we have a choice of where to shoot the video as it is a large area. This also means we can get multiple shots done at once. 

We will have to be careful on when we choose to shoot in the town centre as there are times when it could become very busy making it difficult to shoot. 

Location 2: Cookham Riverside 

Cookham is a historic village and civil parish on the River Thames in the north-easternmost corner of Berkshire in England. (From Wikipedia)

We have chosen to shoot some of our video down by the river is Cookham. This is because it is a quiet area that has lots of different settings that we can use. The use of the outdoors is common in indie music videos as it is easily accessible and doesn't cost much. 

We will have to be careful when shooting as there are often cows in the field. There may also be dogs who could run into shot when we are filming. 

Location 3: Alfred Major Recreational Ground 

The Parish Council owns 14 acres of green space in the middle of Cookham, called the

Alfred Major Recreation Ground.  This land was bequeathed to the village in the 1940s for the recreation and enjoyment of the community. (From cookhamparishcouncil.org.uk)

We have chosen to use the Alfred Major as it is a large area with lots of different settings we can use. There is a basketball court, skate ramp, play park, football posts, benches and more. This means we can get a range of shots quickly and easily. 

We have to be careful when choosing the day to record our shots are there is often a football club having matches on the pitch which could  make it difficult to film.

Location 4: Alleyway 

This alleyway is situated between Westwood Green and Lower Road in Cookham, Berkshire. It is hedged on one side and fenced on the other. In the middle of the alleyway there are white posts to stop bicycles coming down as it is a footpath for pedestrians only. 

We have chosen this location as it creates the urban feel that is used in most indie music videos. It is also a quiet location so we will be able to achieve good shots here. The alleyway is a bit old and has some graffiti on the walls close to the end. This portrays the rough and edginess often associated with the indie genre. 

Location 5: House 

We will use someones house to shoot the inside scenes. This will make it more realistic. We will us mostly just the living room and bedroom in the house. These shots will be at the beginning and end of the music video.

Recce Shots - 

Final Idea for Music Video

Final Idea for Music Video - 

Here is a prezi I created to summarise our final idea.

Focus group feedback - 

Props Research -

Props Research - 

We have thought about the different props we will need in order to make our music video look realistic and portray the narrative effectively.

The first prop we will need to use is a guitar. This will be used by the main character and singer. He will play the guitar in order to make the music video look real and not as though he is just miming. A guitar is a common prop used in most music videos of the indie genre and by us using one it will help to distinguish the genre of our music video .

Another prop we will use is cigarettes. We will use these because people often use smoking as a way to relieve their sadness and depression, which is what the main singer is trying to do. It will help to create a realistic sense of the characters feelings in the music video.

We will need to use a lighter to light the cigarettes. This will show that the cigarettes are real and therefore make the whole music video more believable and therefore more relatable to the target audience.

We will also be using alcohol (beer) to portray the sadness and depression of the main singer. We are using this as people often turn to drinking when they are sad, lonely or depressed in order to comfort themselves. 

Initial Ideas Music Video -

Initial Ideas for Music Video - 

These are our initial ideas for our music video.

The overall plot of the music video is the boy (singer) has broken up with his girlfriend in order to travel for his career. He begins getting paranoid that she is out partying, getting drunk, doing drugs and sleeping with other guys. This leads to him getting drunk and doing drugs to relieve the stress. 

At first we thought about using only one setting for the performance aspect of the music video, however, we realised that in order to make the music video more interesting we needed to vary the setting. 

Lyric Analysis -

Wombats frontman Matthew Murphy told NME: "I need to keep moving to find inspiration. I went to Barcelona for a week and I'd just sit in a square and get drunk - the song Pink Lemonade is about that."

The Wombats Interview. In NME. Retrieved 29th June 2017. From http://www.nme.com/features/the-wombats-interview-sometimes-i-purposefully-fuck-myself-up-to-get-a-song-out-of-it-211

The song is based on the fact that singer Matthew Murphy upped and left his girlfriend to find new inspiration. This however left him feeling paranoid that she was back at home sleeping with other men.

Lyrics - 

Synaesthesia - 

Synaesthesia is a curious condition where there is a mingling of the senses due to cross-wiring in the brain. Hearing a musical note for example might cause a person with synesthesia to see a particular colour; C is red, F sharp is blue. (From youramazingbrain.org)

After listening to this song and thinking deeper than the lyrics, I would associate more dull and subtle colours with the song as it has a fairly slow tempo. There are some aspects of the song that make me think of cold winter nights as it is has quite a depressing tone to it. However, the pace picks up throughout the song and which counteracts the lyrics. Pink lemonade is often associated with picnics and summer. 

Permission from Artist / Record Label -

In order to use our chosen song 'Pink Lemonade' by 'The Wombats' we needed to seek permission to avoid copyright issues. We contacted the management company to ask for permission to use the song.