Digipak Third Edit -

After getting more feedback on my digipak I decided to try out a few different options and see which my focus group liked best. 

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Feedback - 

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* Maybe try making the glitter background brighter.

* The black is quite hard to read and the bright colours draw your attention away from it.

* Maybe you could make it so that it looks like the lemon drops are making the writing. 

Magazine Advert Third Edit -

After receiving  feedback from my focus group, I have made some changes to my magazine advertisment. 

I added the MTV logo and a star review. This makes the advert seem more realistic but also more reliable as if someone had never heard of the band before they could get an idea of how good they are. 

Digipak Second Edit -

After receiving feedback from my focus group I created a second edit of my digipak. I took on board the idea of filling in the hand with a block colour. I chose white because it stands out well against the pink and also is contrasting to the black outline making it clear and easy to see. 

I also took on board the comment about making 'The Wombats' bigger and moving it to the top right corner. I prefer it like this as it stands out more and is easier to read. 

Feedback - 

• I like the fact that the hand stands out against the pink glitter background.

• I think that maybe you could add some colour to the lemon or hand to make it stand out more.

• I prefer 'The Wombats' in the top corner as it is easier to see as it doesn't get lost within the hand. 

• The bigger text stands out more and is easier to read so straight away I know who's album I'm looking at.

Digipak First Edit -

I have created a few different versions of my idea in order to get feedback from my focus group. I created 3 versions using a pink background and 3 using a gold background. The pink background is actually a picture of gold glitter which I edited using Adobe Lightroom by changing the colour tint. 

Feedback - 

* I prefer the pink background to the gold as the pink ties into to the album name. The gold also looks more tacky and low budget. 

* I quite like the coloured in hand with the black outline as it breaks up the glittery background. 

* I prefer the thicker line than the thinner one as it stands out more and is easier to see.

* I think that 'The Wombats' should be slightly larger on the pink background as it is hard to see.

* I like the position of 'The Wombats' on the gold background because it is more noticeable. 

* You could try filling in the hand in a block colour to make it stand out against the background.

Magazine Advert Second Draft -

After getting feedback from my focus group I decided to change my idea of making the magazine advert landscape. The feedback suggested that it would be too difficult to read and that they were less likely to bother looking at it if it was landscape. 

I also added the name of the album so that it was clear to the audience what the advertisement is for. I used large lettering in order for it to stand out and used the same font and colour as the rest of the advert in order to follow the theme I chosen. 

Feedback - 

* I like the orientation as it is more common and works better for a magazine.

* I like the font and the boldness as it makes it easier to read.

* It is important that it says New Album Out now as it shows the audience what the product is if they are not familiar with then band.

* I like that it says included tracks as it gives the audience and idea of the songs they will get to hear if they buy the new album.

* I'd say that you should have a review from a magazine to make it a more reliable source.

Magazine Advert First Draft -

In todays lesson I have been working on my first draft of my magazine advert. I had previously decided that I wanted a landscape advert in order to make it stand out from other magazine adverts.

These are the steps I took in order to get to the stage I am at now:

1) Import the background image.

2) Find a font. 

3) Add band and record label website.

4) Add Included Tracks.

5) Add star review.

At the end of this lesson this is what I had done. I then got some feedback from my classmates, teacher and focus group.

Feedback - 

* I like the glittery background being out of focus because it looks very alternative which ties into your genre. 

* I like the font for The Wombats because although its simplistic it is bold and stands out.

* The rating from the guardian makes it look more realistic as the guardian is a reliable source.

* The guardian is not the sort of newspaper that would review a indie song. So maybe get a review from a music magazine. Also the audience for the guardian is older than your target audience.

* The orientation would be better portrait as it would be less effort and easier to read.